Roper Pump Co-Op
Program Toolkit
Stretch your advertising dollars and amplify your efforts by participating in the Roper Pump CO-OP Program!
Program Overview
The goal of Roper Pump’s Marketing Co-Op Program is to leverage the combined strength of organic reach and paid marketing efforts, maximizing visibility and engagement. This synergy aligns with objectives to enhance brand presence, drive higher-quality leads, and ensure more effective market penetration ultimately leading to increased pump sales and profitability for all partners involved. This program covers both value-added content and paid advertising opportunities.
How it Works – 2 Ways to Collaborate
- Ready-Made Marketing Content
Channel partners can leverage value-added opportunities provided by Roper Pump Company, such as digital inventory of email marketing templates, social media content, and co-branded literature to enhance their marketing efforts and support sales at no additional cost. These ready-made assets streamline promotional activities, enabling distributors to efficiently engage customers and drive product sales. - Paid Advertising Opportunities
Channel partners can enhance their marketing efforts through paid partnership opportunities such as Google search ads, local SEO, trade shows, and co-branded giveaways. Content includes offsite advertising content that helps drive customers to a custom, channel partner-specific landing page on Roper Pump’s website on behalf of distributors and does not include onsite signage or content. Please see specific platforms for rules that apply.
1. Ready-Made Marketing Content
Social Media Post Content
Supplement your social media posts with high-quality content. Submit the form above to download pre-written and designed social media copy or customization requests.
Email Marketing Templates
Access to ready-made email templates with Roper-specific content to send to your subscriber list. Submit the form above to download content or request customization.
Co-Branded Literature
Access to digital files of brochures and literature. Submit the form above to download content or request customization.
2. Advertising Opportunities
Google Search Ads
$250 Per Month
Cost-effectively run Google ads to increase your online presence and generate new leads. This option includes:
1. Custom keyword list
2. Ads only served to your geographic area(s)
3. Leads received from these ads will be shared directly with the respective participant.
*Pairing this service with Local SEO is highly recommended for best results.
Local SEO
$250 One-Time Cost
Boost your local search engine optimization with a tailored strategy for your area. This option includes:
1. Creation of a unique location page with customized on-page content.
2. Optimization of titles, meta descriptions, schema markup, and internal linking.
3. Leads received on unique webpage will be shared directly with the respective participant.
*A link to Roper Pump's website (visible or hidden) must be included for SEO purposes. Pairing this service with Google Search Ads is highly recommended for best results.
Trade Shows
$ TBD
Co-host a booth at qualifying trade shows. Submit the form above for consideration and details on terms. Please include show details in the, "Describe how you would like to collaborate:" comment box.
Co-Branded Giveaways
$ TBD
Co-brand giveaways, gifts, and promotions featuring Roper Pump and respective participant's logos. Submit the form above for consideration and details on terms.
Submission Instructions
Submit monthly: Reimbursements will be processed on the second and fourth Monday of each month.
The final deadline for calendar year 2024 ad subsidy reimbursement requests is January 8, 2025 or until funds are gone (whichever comes first).
Please check all ad requirements and use the checklists to ensure you have met all the qualifications.
Reimbursement Limits
Businesses are eligible to receive up to $700 annually:
- Digital: Social Media Advertising – up to $400
- Digital: Email Marketing – 3 times, at $75 per email and up to $300 total per year
- Print Ads: Newspapers and Magazines – 50% of total ad placement cost
Required Reimbursement Reports
The report should show results and amount spent. You can use the “reports” button to build a custom report or follow the simple instructions below. Save your report as PDF to upload for reimbursement.
- Go to Ads Manager.
- Instruction 2
- Instruction 3
- Instruction 4
Include with your reimbursement how many emails it was sent to, the open rate and click through rate on the PPM graphic (at least 5 days after sending the email).
- Attach the paid invoice
- Print Ad creative required
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